Video Production

Our Video Production Services

Video production is the process of producing video content. It is the equivalent of filmmaking, but with images recorded digitally instead of on film stock. There are three stages of video production: pre-production, production (also known as principal photography), and post-production.

  • Pre-production involves all of the planning aspects of the video production process before filming begins. This includes scriptwriting, scheduling, logistics, and other administrative duties.
  • Production is the phase of video production which captures the video content (moving images / videography) and involves filming the subject(s) of the video.
  • Post-production is the action of selectively combining those video clips through video editing into a finished product that tells a story or communicates a message in either a live event setting (live production), or after an event has occurred (post-production).

Currently, the majority of video content is captured through electronic media like an SD card for consumer grade cameras, or on solid state storage and flash storage for professional grade cameras. Video content that is distributed digitally often appears in common formats such as the Moving Picture Experts Group format (.mpeg, .mpg, .mp4), QuickTime (.mov), Audio Video Interleave (.avi), Windows Media Video (.wmv), and DivX (.avi, .divx).

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