Promotional Marketing Products

Promotional products are a high-impact, cost-effective way to advertise your business, organization or event. Promotional products are consistently popular and persistent – industry studies tell us why:

Long-lasting impression:  Most people own about ten logoed items that they generally keep for six months, a far longer time period than any other form of advertising. Regardless of where they live or what language they speak, consumers consistently remember advertisers on branded items because they see their logos or wear their products day after day – on average for nearly seven months.

Likelihood to generate new business:  When consumers were asked how likely they were to do business with an advertiser they hadn’t previously done business with after receiving an item, over one-third (36%) said they were more likely to do business with them in the future.

Familiarity:  Nearly nine in ten recipients of promotional merchandise can identify the advertiser on the item.

Cost effectiveness:  Promotional products are less expensive per impression than most other forms of media. The investment in promotional products is modest, more targeted, and more achievable for smaller businesses than other forms of advertising.  Promotional products have a lower cost-per-impression than prime-time television advertising, national magazine advertising and newspaper ads, and a similar CPI to spot radio and Internet advertising.